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Is Facebook one of the Largest Referrers to Porn?

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I was discussing new gTLDs with a friend and .xxx extension came up.

I was wondering how much type in traffic versus search engine traffic
these sites got. What impact would a new TLD make on the adult industry?

Then I stumbled on something fascinating (to me at least):



Note: for those wondering how these were chosen, I used related links on Alexa to find some big sites

I checked a bunch of sites and Facebook consistently showed up near the top.

These sites receive millions of visitors:

8% of 10 million uniques is 0.8 million visitors to YouPorn via Facebook monthly.

(note: most of these traffic stats like Compete estimate low in my experience)

Why is that interesting?

I didn't know Facebook allowed porn links
I wonder how they preview sharing porn links - I am certainly not going to try

I've never seen a porn link publicly posted
Where are these porn links? All private messages and chat?

I searched pages and didn't find any page large enough (largest was 100,000 fans)
for youporn to support this type of traffic (none of the larger ones seemed to link at all)

I also checked which searches public status updates.
I saw one link in the last 4 days posted. Not exactly huge volume.

Who is sharing all these porn links?
The numbers would suggest a large demographic or possibly mass market behavior.

If anyone has some insights please share in the comments below!