Interviews

Jeff Cohen is the CEO of CampusBooks.com. He has worked in the textbook industry for the past 7 years. His previous company was MBS Textbook Exchange where he worked in advertising and promotions and later was promoted to General Manager of Textbooks.com. He is credited with the online marketing efforts such as their PPC campaign and wildly successful affiliate program which went from 0% of sales to 40% of sales in the first year alone. After joining Campusbooks.com in 2007 he was promoted to CEO in 2008 and is still currently growing the business.

I will be posting interviews I have done at MO.com. They are at least two weeks behind what is on MO.com but I like to keep a record for personal purposes and as a record of my work.